What is an introductory APR?

An introductory APR is defined as the low rate that is charged during the introductory period of a credit account. This rate is often used by credit card companies to attract new customers. Typically, this promotional rate is significantly lower than the standard interest rate, making it an appealing option for consumers looking to manage their interest payments effectively.

During this introductory phase, which can last several months, consumers can benefit from lower interest costs on their purchases or balance transfers. However, it’s important to note that once this period ends, the APR will increase to the standard rate, which can be substantially higher. This distinction helps consumers understand the temporary nature of low introductory rates and the importance of evaluating long-term costs when choosing a credit card.